The Challenge
A bold, futuristic logo for Dublin's fastest growing club night.
The Concept
The final concept is a striking, bold, and futuristic mark designed for maximum versatility. It seamlessly adapts across various mediums, from dynamic motion graphics and immersive 3D renderings to streetwear merchandise, neon signage, and print applications.
The design’s strong visual identity ensures it remains impactful whether animated on digital screens, embossed on fabric, or glowing in physical spaces.
This adaptability not only reinforces the brand’s presence but also allows it to evolve across different touchpoints, maintaining a consistent yet flexible identity that resonates with its core youthful audience.
Process
The research stage for the LOST logo was a highly collaborative process. The team has a keen eye for design - one of the key factors that sets them apart in Dublin’s nightlife scene. It was a pleasure to work with clients who not only valued the process but also came prepared with their own mood boards.
Following our initial discovery session, I was eager to build on their groundwork, exploring themes, traits, and principles that define LOST and its future direction. My research focused on abstract futurism, Y2K aesthetics, and 90s dance logos. The goal was to create something modern - distinct from the typical Y2K bubble text, yet still capturing the spirit of that era.
The design process took about six weeks, starting with sketches that reflected the essence of the name. I explored a concept where the letters initially appeared ‘LOST’ - hidden at first glance, but once seen, impossible to un-see. This mirrored the experience of a LOST club night: once you’ve been, no other event compares. The energy, the people, and the atmosphere make it special. It’s a community that remembers clubbing pre-COVID, driven by both a desire to make up for lost time and a passion for inspiring the next generation.
I presented a logo design based on circles derived from the golden ratio, aiming to create a harmonious and balanced look. While the team appreciated the design, they felt it was too abstract for people to understand and too drastic a shift from their well-established brand in Dublin. Initially disappointed, I went back to the drawing board to refine the concept, specifically bridging the missing ‘S.’ This final version emerged from that key piece of feedback - a reminder that design isn’t just about convincing the client your solution is final, but about embracing honest input to create something even better.
