Designing for Drunkenness
MA Dissertation
(Distinction)

My Master's dissertation delves into the intriguing realm of "Designing for Drunkenness" by employing original and innovative design research methods. It investigates how graphic design, motion graphics, and lighting design interventions can influence and enhance the safety and overall experience within nightlife environments. The study indicates that graphic design elements featured on drink bottle labels exert a significant influence on the choices made by consumers, thereby underscoring the potential for using design to influence responsible drinking behaviours.

Furthermore, the research highlights the applicability of motion graphics within nightclub venues as a means to transform them into safer spaces. By making the atmosphere more engaging and intuitive, motion graphics can contribute to a decrease in alcohol-related incidents. The dissertation advocates for the integration of lighting designers within nightclub venues, emphasising their collaborative role with security staff in optimising safety measures.

"Designing for Drunkenness" represents a compelling step forward in the intersection of design and nightlife safety, exploring the epidemiological and sociological issues while providing valuable insights and actionable recommendations for future research and practical application.